Literally tv has become the mass media to promote Cinema. In fact we can't expect any movie to fare well at BO without the help of tv circuit. Away from audio release or press meet events live telecasted latest we see is many of the game shows and serials have become the publicity tools for movies.Latest version of KBC is promoting the films in pre-release week and Big B is trying his best. Many stars waked on the sets of KBC. More pronounced are Shah Rukh Khan, Katrina Kaif and Anushka Sharma promoting Jab Tak hai Jaan and then was the turn of Son of Sardar with Ajay Devagan and Sonakshi Sinha.However Aamir Khan says that I will not tell anything about Talaash as the film is a suspense thriller and I do not want to spill any beans. We have seen Aamir promoting Talaash using the show of CID. Even Tollywood has been active in promoting the films through various game shows available on local channels.Nagarjuna was being seen on many channels on the eve of his Damuraukam release and Sundeep Kishan, Regina active with RLS and Manchu Lakshmi with Gundello Godaari etc.
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